Going mobile-first enables you to make sure that the most readable version is displayed by default in email clients that do not change the layout according to the device used.įor example, in, the mobile version will be displayed on both desktop and mobile (which is far more readable than a desktop version being displayed on mobile). MJML will transpile to responsive HTML, following a mix of the mobile-first and hybrid coding approaches. The component names are semantic, starting with mj-, so that they are straightforward as well as easy to recognize and understand: mj-text, mj-image, mj-button, etc. MJML is built in React, a JavaScript library developed and maintained by Facebook, and it leverages the power of React’s components. It just enables experts to streamline their development workflow, while still giving them the flexibility they need with lower-level components such as tables.įor instance, our example email was coded in 788 lines of HTML and reproduced in fewer than 240 lines of MJML. Example of an MJML component: carouselīeing easy to use doesn’t mean that MJML is not powerful. Responsive emails are no longer only accessible to a handful of experts anymore. Leveraging a semantic syntax and high-level components such as the carousel (yes, you can display an interactive image gallery within an email!), MJML is really easy to learn for anyone. This means you can forget about nested tables and conditional comments and, more generally, about making your email responsive. Just as jQuery normalizes the DOM and abstracts low-level interactions and animations, MJML abstracts the low-level hacks for responsive emails with an easy syntax. MJML is an open-source framework that abstracts away the complexity of responsive email. Abstracting Away The Complexity Of Responsive Email With MJML But because of the reasons stated earlier, and especially the lack of a standard, none of these techniques will enable you to tame all email clients at once. You might be familiar with some of them, such as the hybrid approach, the mobile-first approach or even the Fab Four technique by HTeuMeuLeu. Now, there are a few techniques out there to help email developers. On a good note, this is moving in the right direction with the Gmail update. Some email clients will just strip the head of your HTML file, including media queries, which is why inline styles are heavily recommended. Then, while email clients render HTML, many of them have very limited support of it. How To Improve Your Email Workflow With Modular Design.18 Email Templates For Web Designers And Developers.Design And Build Email Newsletters Without Losing Your Mind.Even different versions of Outlook, such as Outlook 2003, Outlook 2013 and, render HTML differently. This is true for email clients from different companies, such as Outlook and Apple Mail, but not only. Even different versions of Outlook, such as Outlook 2003, Outlook 2013 and, render HTML differently.įirst, there is no standard in the way email clients render HTML. Creating responsive email is not an easy task, and there are various reasons for that.įirst, there is no standard in the way email clients render HTML. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. It works with preprocessors too.Email is one of the best ways to engage with your users, especially during the holiday season. If you prefer to compile your templates programmatically instead of using the MJML app, you can use the MJML NPM package. If you want to use a non-JavaScript engine like Ruby ERB templates or ASP.NET Razor templates, try using Node’s exec to shell out to them. We used Handlebars, but there’s no reason Liquid or other templating tools won’t work. And your Handlebars loops and conditional statements need to go inside HTML comments unless they’re in an element: ( ). The app doesn’t update the preview until you type something. Now your output will show exactly what went wrong. For instance SendGrid’s dynamic templates use a version of the Handlebars templating engine. We achieve this by using templating tools that replace template tags with variables. Often our emails will need to include dynamic content like “Hello Dave” or “today you saved $7.34”. But most of our team uses the MJML desktop app. MJML can be compiled using command line tools or JavaScript library integrations. The MJML markup language automates much of this away. If you’ve ever tried to write an HTML email by hand, you’ll know that every email client has its quirks and limitations. At thoughtbot we use MJML to build emails.
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